AQUAFRESH BRAND HERITAGE
Aquafresh, launched in 1973, was the first striped toothpaste on the market and its blue and white stripes were a clear illustration of two product benefits - fresh breath and the ability to fight tooth decay. The 'ocean of freshness' advert used images of blue seas and waves to communicate the product's novel freshness and taste attributes.
Since launch, awareness and interest in oral hygiene have developed considerably and GSK invests heavily in dental research to ensure that Aquafresh continues to meet patients' needs.
In the early 1980s, fighting plaque was a significant issue and GSK augmented the product to help reduce plaque build-up. At the same time a red stripe was added to Aquafresh
to represent triple protection.
Development of the Aquafresh brand continues today, with a number of Aquafresh products available that meet the changing needs of patients. Dental research supported by GSK ensures that the Aquafresh brand continues to address critical oral hygiene issues.
2008 saw the launch of the new Aquafresh 'Your mouth is amazing' campaign, which inspires your patients to recognise the amazing physiology of their mouths. Modern, exciting television commercials bring Aquafresh into the 21st century and inspire patients to think about the amazing processes taking place in their mouths and their teeth every day.
To view some of the new Aquafresh commercials, click on the images below.
