Aquafresh Science Academy

Aquafresh iso-active^®
works beyond paste

• For around 90% of people, the cause of their oral malodor originates in the mouth [Delanghe, 1997] and results from bacterial activity which produces volatile sulfur compounds (VSCs) such as hydrogen sulfide, and methyl mercaptan and dimethyl sulfide. [Tonzetich, 1977; Awano et al., 2002]
• Reduction of the oral bacterial content, in particular anaerobic bacteria on the dorsal tongue, is the most effective way to manage oral malodor. [Scully et al, 1994; American Dental Association, 2003]
• The effectiveness of Aquafresh iso-active^® compared with ordinary toothpaste* has been shown in two head-to-heal clinical trials:
  1. Aquafresh iso-active^® removed significantly more bacteria from the oral cavity than ordinary toothpaste* [Bosma et al, 2008]
  2. Aquafresh iso-active^® reduced VSC concentrations by up to 41% more than ordinary toothpaste* over a 7-hour period after brushing. [Newby et al, 2008]

* Studies compared Aquafresh iso-active^® with a commercially available triclosan-containing
dentifrice or gel dentifrice

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